Jerry Garica’s music and spirit were already well represented at KEEN, working on this project is a dream assignment for those involved and something that has been discussed for many years. By creating a unique line of products that would feature two pieces of Jerry's art- New York at Night and Banyan Tree, KEEN and the Jerry Garcia Family want to encourage fans to participate in positive change and vote for love in their everyday choices and with their ballots.

Jerry’s influence is also visible in the packaging, including his art “Fish” on the cover, and the inlay of “Tiger”, one of Jerrys’ favorite guitars.

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