KEEN Impact

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KEEN Impact

We envision a shoe industry that has a positive impact on lives, without having a negative impact on the planet.

This is KEEN’s sustainable business philosophy.

CONSCIOUSLY CREATED

Making shoes has an impact on the environment. And we are dedicated to finding ways to minimize that impact and push beyond industry standards. By rethinking and reworking things in our supply chain, every step forward is a step in the right direction.

BETTER TAKES ACTION

We believe in speaking up and taking a stand for the things we care about, and using our voice as a business to help others do the same. By developing partnerships and encouraging our fans to take action, we hope to protect and preserve the places where we live, work, and play.

DOING GOOD TOGETHER

We may be small, but we believe we can make a big impact when we work together by supporting non-profit partners on causes that align with our values. Walking the walk since 2003, we’ve donated over $18 million in cash and product donations to those who need it most.

95% PFAS-FREE. 100% COMMITTED.

Per- and PolyFluoroAlkyl Substances (PFAS) are commonly used to provide water repellency in outdoor gear and footwear, but these suspected carcinogens break down slowly and persist in our environment. We’ve chosen alternative chemistry that’s safe and effective, instead of toxic PFAS, as water repellent agent. Since 2015, we have eliminated 90+ tons of fluorinated chemicals from going into the environment, destroying and polluting the ecology as of 2019. Today, we are over 95% PFAS-free and will continue to strive for 100%.

CLEANER WATER. CLEARER CONSCIENCE.

Tanning leather is a dirty process. Traditional tanneries use a ton of water and leave a lot of chemicals in the water after the fact. So we source over 95% of our leather (and we’re working on the rest) from tanneries certified by the leather working group, the gold standard in responsible leather. They are helping us work toward solutions like a closed-loop water treatment process to reduce water use and eliminate water pollution.

INDUSTRIAL PESTICIDES, NO.

NATURAL MICROBES, YES.

Foot odor is caused by bacteria. And traditional odor protection means spraying pesticides in shoes. Pesticides use heavy metals and hazardous chemicals that ultimately end up polluting our waterways. We wanted to skip all that. So instead, we use natural probiotics that pass the same sniff test—saving us from using 15,400 lbs. Of pesticides every year in the process.

RECYCLED PLASTIC. FEELS FANTASTIC.

We’re working on reducing waste, energy and water usage, and greenhouse gas emissions. Starting from SS20, more and more our products use materials made with recycled post-consumer plastic waste, keeping over a million pet bottles out of landfills and oceans (in some styles, up to 9 bottles are upcycled per shoe). By using recycled pet plastic in our webbing and cord, we’re helping reduce waste, energy and water use, and greenhouse gas emissions.